Notch
Inspiring boundless creativity
Notch is the 3D motion graphics tool used for the biggest names in music, from Beyoncé to BTS. With a new version of the software, it was time to shift perceptions, from expert-only kit to a mass-market motion engine. We built a design language and digital experience to showcase the awesome power of Notch and its ability to unlock limitless creativity for anyone
- Brand identity
- Content strategy
- UX Design
- Website design & build
- Motion design
Intuitive control, boundless creativity
Notch’s real-time rendering has powered awe-inspiring live shows for the world’s biggest musicians, but with its latest software release, it is set to revolutionise film, TV, and virtual production. Its signature node graph creator makes crafting breathtaking visuals simpler than ever. It empowers anyone, regardless of experience, to unleash their creativity without limits. This brand idea positions Notch as a tool that turns imagination into reality.
Boundless energy
The brand language embodies Notch’s boundless punk spirit and creative flow, constantly shifting, springing, expanding, and contracting with purposeful energy. Vibrant colours command attention, while dynamic typography creates tension and stored potential. This system invites users to harness and release their creativity, capturing the excitement of working with Notch.
Node design system
The design language is inspired by the unique feel of Notch’s Node Graph Visualiser, the tool that drives its creative process. This interface defined a precise language, shaping every level of the experience. From bold, expressive layouts to the smallest buttons, tabs, and labels, every detail is considered. Combining technical precision with intuitive design, it delivers a system that feels unapologetically and unmistakably Notch.
Immersive experience
The Notch digital experience had to match the excitement of creating on the platform. Feature pages show how simple it is for users to ‘make anything’ and #MadeWithNotch shows off the wealth of work created by the community, while industry use cases communicate the commercial potential of the product for different sectors.
Charged brand activations
Notch now has a brand toolkit that matches the power of their product and the spirit of their team. It is a flexible system, built to bring boundless energy to every application, from social templates to merch the community can wear with pride.
Output delivered exactly what we were hoping for and what we needed. The new website they designed reflects our product and market position very well. The design is polished, fun and functional. Throughout the project, they were steady partners we could bounce ideas off of easily and they were a joy to work with.”
Bent Stamnes
Notch VP of Marketing & Communications
Ready to unlock creativity?